Wild Arc Brewing uses innovative packaging to raise awareness about endangered species, integrating sustainable practices with compelling design to both gain a competitive edge and support ecosystem conservation.

Developed packaging featuring three critically endangered North American species—the Red Wolf, Vaquita, and California Condor—based on extensive research from the IUCN Red List.

Each design was crafted to provoke conversation and highlight these species' urgent conservation needs by incorporating detailed facts and statistics directly onto the packaging, thereby leveraging the historical role of beer art to engage conversations.