For the ACT-IAC annual Imagine Nation ELC 2021 Conference, I was tasked with crafting a comprehensive illustration component for the conference branding. My role involved research into the conference’s core focus areas, including emerging technologies and business sectors, to incorporate into the design.

I then utilized the illustration and composed it to multiple different social media advertisement formats. Using the aspects of the illustration, I converted into an animated storyboard to advertise the conference. The final result was a branding asset that not only captured the essence of the ELC 2021 Conference but also provided a consistent visual identity across diverse platforms and promotional materials.