the branded company
This project involved a complete rebrand of a marketing company, executed in close collaboration with the business owner Cory Lucket, to align his company’s identity with his vision and long-term goals. The initiative aimed to update the logo and elevate it to be more of a brand identity.
The rebrand successfully revitalized the company’s image, resonating with both existing clients and new prospects. The updated visual identity and messaging have positioned the business for growth and increased market presence
Focus:
branding
Logo design
T-shirt designs
ROLE:
LEAD DESIGNER
Client:
cory luckett
BRANDED STREET STYLE SHIRT DESIGNS
Cory reached out to collaborate on creating street-style branded shirts for his employees, seeking a design that felt unique and personal. To achieve this, I incorporated a hand-drawn aesthetic to develop a cohesive set of apparel assets that reflect the company’s personality while offering a casual, approachable style suitable for both professional and everyday wear.
