For Albie’s Elevator, a new PBS show from WHYY, my logo design was selected from several competing concepts. I blended hand-drawn artistry with digital precision to capture the show’s playful and whimsical essence.

Drawing inspiration from the distinctive letter shapes in the puppet and set designs, I incorporated elements of these creative patterns and Albie’s characterful features into the logo.

This approach ensured the design reflected the show's vibrant spirit and unique brand identity, effectively aligning with its imaginative and engaging aesthetic.