For Moojo, a trendy alternative milk brand targeting young adults, I crafted a custom hand-lettered logo that stands out and sticks in your head.

The design features unique, eye-catching variations tailored to each type of milk—oak, coconut, and almond—giving each product its own distinctive personality while keeping the overall brand cohesive.

The playful hashtags like #Moojo and #GetYourMoojoOn are designed to boost social media buzz, and the custom mascots add a fun, relatable touch for a younger audience, particularly middle and high school students.